Finding the correct internship is the apt way to dip your toes in the industry. It is the meeting ground between academic theory and practical application. Isn’t it ?

We at LFW treat our interns as Consultants and help them in a small way to learn the ropes and hopefully pave the way to a brilliant future.

This past couple of months, we had Ayush Jain and Lionel Pinto intern with us and had them travel across the villages of Pune. As, the “TEACHER” is central to our ambition of achieving an English Literate End-State, their primary motive was to take LFW’s solution to the graduates and B.Ed./D.Ed. pass-out students in the rural parts of Pune district, ensure that they attended LFW Training session and become LFW Certified Teacher Entrepreneurs.

We want these trained Teacher Entrepreneurs to eventually nurture and create some super-star kids like this.


They travelled over 1800 kms, spent 240 hours across the villages of Pune. During the process, they met a variety of people including the rich (the landlords, the sarpanch, the political leaders), the not-so-rich (the farmers, the artisans, teachers etc.) and the poor (the landless labour).

They were given a target of 150 teachers to train (count of people attending the training), they finally got to 138 (count of people who actually attended the training) of which 17 got certified.

Lets see what the Interns have to say…..

234.jpgHi, I am  Lionel Pinto, an Electronics and Telecommunications Engineer, currently pursuing my M.B.A. (Marketing) from Xavier Institute of Management & Research, Mumbai.

With more than 70% of our country’s population living in villages, it was very exciting for me to get an opportunity to interact and know more about people in the villages.

While it did not come easy, especially travelling in the scorching heat, this experience definitely taught me few lessons in life.

Some interesting observations…..

The people we met, found it very difficult to say “No” on our face, while they initially agreed to everything we said, but later on did not turn up. For instance at Khed – around 95 people had confirmed that they would attend the training but only 50 showed up.

We came across a variety of people…some were very over excited who made us believe that it was a lifetime opportunity for them….few were very genuine who truly helped us in every manner they can…like offering free training place, helping us in making food arrangements etc.

We also met a person who introduced himself the way James Bond did ‘Maza naav More, Prakash More’ and we wondered whether these James Bond movies were being dubbed in Marathi as well. ….

There were many instances where I had to think on my feet and take quick decisions. This internship has definitely helped me to think differently.

IMG_20160506_182026183The one major change in me after the internship would be that I would never neglect this major part of our society. If someday I were to become the Marketing Head of any company, I will market the products keeping in mind that there is a whole big market out there to buy only the products that offered value.


IMG_20160616_114843213Hi, I am Ayush Jain, an Electrical Engineer currently pursuing PGDM in Marketing from IFEEL College Lonavala.

I was very excited to work in the rural markets under the leadership of some great minds and mentors.

We began our work at MAVAL taluka in Pune district. We tried different marketing techniques to create awareness like posters, banners, door-to-door, standee, pamphlet distribution etc. From all such experiments and observations at all the villages, we derived certain  insights, conclusions.

Some things worked for us, some didn’t, but we did not call it as failures but took it as a learning experience.

We met many interesting people. One of the Sarpanchs – Datta Padwal from village Navlakh Umbre valued our work and agreed to implement LFW teaching methodology in all schools of his village.

villageI also witnessed a typical village scene  where there is a main Circle “Chowk” and the villagers sit around and chat with each other, some play cards.

Peons from Gram Panchayat and schools, shopkeepers from Xerox centres, medical shops proved to be the best source of information for us.

Also, the day of training, place of training, distance from individual villages were some crucial factors which played an important role in deciding whether one should attend the training or not . People who had their own mode of transport attended the training in higher numbers compared to the ones who didn’t have.

One important learning : Let the market speak about your products and services, then come to certain conclusion.

Moreover, I managed to converse in Marathi..which I struggled for all these years.

Overall, it was an amazing learning experience !!